Friday, June 26, 2009

You Must Opt In

So, there I was, taking a lunch break, sipping some tea, thought I'd check the Toronto Star for the latest GTA happenings. Saw a nice contest, win a weekend in Toronto, might as well give it a go. Filled out all my details, answered the taxing skill-testing question, pressed submit.

But wait. It didn't go through. Had I missed something out? Maybe my postcode or e-mail? So, went back to check ...

And there it is -- in red letters -- "You must opt in." So, if I don't elect to receive "special offers and news from Delta Chelsea" then I'm not allowed to enter the contest? Time to read the small print:

"To qualify, participant must register to receive Delta Chelsea Hotel eMessenger electronic newsletter," and "In addition, we may use this information to send you offers or information from us, our affiliates and from selected sponsors or advertisers ('Marketing Offers'). If you do not wish to receive Marketing Offers, you may opt-out at any time by: following the instructions at the bottom of any email Marketing Offer you receive, informing your telemarketer at the time you are called with a Marketing Offer, calling 1-800-279-0181 and requesting that your personal information not be used for Marketing Offers, or emailing and requesting that your personal information not be used for Marketing Offers."

I have to go to all that trouble, just to take myself off their list after "agreeing" to be on it? No thanks. Clicked away.

It's a shame people are forced to opt in; would have been a nice feel-good blog post about the Delta Chelsea Hotel, instead of this frustrating one.

And, as an afterthought, the definition of "opt" is "To make a choice or decision." Seems like the "must opt in" requirement takes that choice away.

1 comment:

  1. I would have clicked away too. I understand the need for them to collect an email address list while running a promotion, but not when it includes a difficult opt out scheme.