Forever people for now and for then
You see we're waiting and I say it is forever, my friend
Because the future is now and forever is here
Within visions of truth imagination is clear
So go forth!
Technology for the future generation
And knowing insights, mystical might
Forever people are still doing it right
~ "Forever People" by The Shamen
Trendwatching.com talks about a concept I find very interesting, and topical: Foreverism. They sum it up as, "Consumers and businesses embracing conversations, lifestyles and products that are 'never done.'"
To me, that is the essence of what social media is all about. A never-ending online chat with people who are interested in the same things you are. It's not just a case of jumping in with a comment and then leaving; it should carry on over time, expand, digress, be organic.
The Trendwatching briefing talks about conversations, relationships and how companies should open themselves up more.
Well worth a read in your next coffee break. Or whenever you want, if you happen to be the boss. (But pass it to your colleagues!)