Wednesday, June 3, 2009
Are You A Social Media Unicorn Or Kitten?
As more people, brands and companies start to wake up, smell the social media coffee brewing in the pot, and proclaim, "Hell yes -- I'll have a cup of that please!" they can either go one of two ways.
Social Media Unicorns
These are the mythical beasts that everyone's heard of, but have never actually seen. Unicorns are the movers and the shakers, working unseen in the background to make sure that their clients look good and are the stars of the show. They may slip up, allow themselves to be glimpsed on occasion, but when you try to find them, all traces have been erased as they cover their tracks.
They know that it's not their place or role to take centre stage in the social media realm. They office advice and help to others, happy and content that their social media wisdom will enable their clients to flourish, engage their target markets and be able to carry on the conversation long after the unicorn has been summoned to help someone else.
Social Media Kittens
Everyone loves these ubiquitous characters and wants to personally engage with them. They are all over the Internet, frolicking in people's blogs and forums, throwing out ideas and inspiration like balls of thread.
Kittens may seem like all they do is spend the day playing around, but follow them closely and you'll see that if you treat them now and again with some of your own value, they'll return the favour big time. They may bat their paws at your ideas -- but, hey -- the kitten has had to rise above the pack to get noticed, and there must be a reason for that. It pays to take heed of their advice and help.
So, there you have it. Two very different kinds of social media beasts can live in perfect harmony. Which one are you?
[Thanks to Adrienne for the inspiration!]