Getting ready to launch Greenscroll, our marketing so far has been very low key. We already have some followers on Twitter (thanks for the interest, guys!) and a company profile on LinkedIn, but that's about it. [This project is not our day jobs/work, so time is slightly limited at the moment, but that's what evenings and weekends are for, right?]
It's been a slow drip approach so far. The reason for that is that there isn't actually anything to show potential "scrollers" yet, so it's not worth going for a big splash, and then people say: "Great. Give us a call when there's something to see."
And, even if we do the big splash (eventually) then it's not a case of, "OK, done. Let's grab our coats and go home." It will be an ongoing thing, permanent marketing and chatting to people, online and face to face. Social media will play a big part of Greenscroll and we will be encouraging the green community to get involved and tell us what they want to see from the initiative.