Tuesday, June 23, 2009
Five Reasons Why The LCBO Is Like Social Media
People are stocking up on booze today in anticipation of a possible strike at midnight by the LCBO. I went at 10 a.m. and got my supply, and already there were long queues at the checkout. That was after skipping around the gargabe overflowing from the bins outside as the other strike enters its second day.
It could be a dry, smelly summer!
Anyway, it got me thinking. I looked at the crowd of people hanging around and thought about how the LCBO is very much like social media:
1) The LCBO has a monopoly on booze. You have to go there to get what you want. You also have to be in social media these days too, or go through a dry spell out on the fringes;
2) The LCBO has something for everyone's tastes -- social media does too. You may want to microblog, create a brand page on Facebook or buy the whole store and create a massive community based around your product;
3) The LCBO is a place where people meet who have something in common. I hate to say "getting drunk" but you get the idea = a common interest, something all the participants can relate to;
4) You may meet a wine specialist who can introduce you to a product you've never thought of trying before. Social media has a lot of experienced advocates who are helping others too;
5) Whenever I've been to an "unmarketing" event I notice that everyone always has a drink in their hands. (OK, bit of a stretch that one.)