The Ten Social Media Commandments

Thou shalt not auto-DM me with free offers when I follow thou;
Thou shalt not kill your brand in 24 hours by offending thy mommy blogging community;
Honor your customers and engage with their needs;
Thou shalt not make of yourself a false avatar;
Thy will not covert your neighbour’s friends on Facebook;
Thou shalt not steal useful tweets without an RT;
Thou shalt nor bear false witness to YouTube comments such as "BigDawg pwned yo mom!";
Remember thy Follow Friday to keep it social;
Thou shalt not take the name of the Fail Whale in vain;
Thy will not blaspheme in blogs on how Twitter can make gold, it is a false prophesy.