Greenscroll got its biggest spike in traffic so far today thanks to a nice mention by TreeHugger.
On a personal note, my wife read some of the comments on yesterday's Guardian review and asked if we thought it was going well, as there were some critical comments. It was a valid question.
The Greenscroll team expected to get those from the very start. We knew a million people weren't just going to say "Great idea! Here's my wad of cash. Go hither and do good."
We welcome the questions and critique; feedback is what we want every step of the way. Get the discussion started, and talk to people about the issues. My colleague Nik has already been into the comments section and put his point of view to address some of those. This is what we'll continue to do.