Blogger vs. Brands

I found this article very interesting.

Snip: London-based blogger Paul McCrudden has become the first to be paid for time 'owed' by brands after spending hours waiting around for different services and receiving poor responses from staff. McCruddon, who works in 'digital strategy and future technologies' at Imagination Digital, details his crusade on his blog, Six Weeks.

Here, he talks through the time he has spent sitting, viewing, queuing and waiting in restaurants or shops, put into context by contrasting with watching TV or sleeping, over a six-week period.

Hat tip: Contagious.