I’ve been working with Echo Communications for a couple of months on a consulting basis. They are involved with the social media PR for Nissan’s new car, the Cube. I haven’t worked on this account; it’s being handled by Tony Chapman at Capital C.
Jennifer Wells at the Globe and Mail gave it a cool mention today.
I’m giving it a shout out as it’s interesting to see how the landscape is changing as more brands move away from traditional PR, or, at the very least, automatically consider social media as part of their strategy. It’s not the latest fad any more ... it’s here, it’s staying and it’s very exciting.
So guys, if you have your blog monitoring set up as I expect you do: Good luck!