As I was doing my daily treadmill fast walk (not quite a run, yet, but getting there!) I mulled over a post that I read this morning by Dave Fleet about social media "experts." I blogged about this very subject recently too, so have to agree with Fleet's sentiments.
Social media advisors, consultants and trainers are wary of labelling themselves as experts. That's like a red flag to a bull, and an open invitation to pick apart why they think they know so much. There should be a few case studies in tow, or some recommendations. Most of the really successful guys and gals are too busy doing the work, to actually write about doing the work. (Yes, I know this is a blog post instead of making a living. But, to me, this 10 minutes is part of making a living. It's to chat to people about the lifestyle of a consultant, and hopefully get some feedback, or criticism. I like both. You put yourself out there, and see what happens.)
So, back to Fleet. He says: "Too many 'experts' have built their egos on the back of their own 'personal brands' ..."
I can see where he's coming from, but I still take the stance that people do have egos. It's what makes them feel good about being successful. Seriously, what would you rather hear -- "That work you just did was a piece of crap," or "That was a great piece of work."
People have to make their brands personal, there's no way around it. If others know that you can do great work, then you'll get referrals. You don't have to be the most prolific blogger out there, or write a thousand tweets a day, it's how others relate to you that counts.