As the communications arm of the founding trio for a new green non-profit start-up, I have been tasked with coming up with a catchy slogan that encapsulates what it is we are trying to do. That is much harder than it sounds.
Not the "what we do" part -- that's very easy -- but the "summing it all up in around four words" part. I love to write though, so see this as a very exciting challenge. Once we get this part in place, and the other two guys agree, then it's off to the races.
We are all looking at graphic design concepts for the logo. One of them I REALLY liked, but I was in the minority, and it has to be a consensus, so back to the drawing board.
One thing I do know though is that we have a rough launch date, and definitely won't wait for the *perfect* product before launching. We are throwing a social media element into the mix and will be asking the green community to help us tweak some aspects of the site as we move forward.
I can't wait to see how people will respond! We will be listening ...