"The Churner Prize (churnerprize) is now following your updates on Twitter."
Yes, I got an e-mail today that The Churner Prize is following my updates on Twitter. Notice how I just cut and pasted the above statement, again? That's called Churnalism, and it's when hacks are too lazy to research their stories and just copy what's out there already.
"The Churner Prize is brought to you by a crack team of UK journalists and, um, the odd churnalist."
That's lifted straight from their site as I'm currently on a deadline ... to get to the pub before last call, so haven't got time to research the people behind the The Churner Prize and find out whether it's kosher. [Legitimate; permissible: "consolidating noneditorial functions of the papers, which is kosher" (Christian Science Monitor).]
I copied that from Answers.com; only took a few seconds, pretty easy.
Great for traffic. Just goes to show you gotta be in the right place at the right time.