I have a lot of crazy ideas for videos, but zero budget, so tend to make them myself. Here's a couple I made for a laugh just to see if I could get some traffic to my website.
The Clearest Fake UFO Video Ever
I took this video last summer on my patio, with a pan lid and some string. No script, cheap digital camera, and no CGI used at all. (I know, it's hard to believe, it looks so real. Believe.) I stuck it on YouTube, Metacafe and Revver. It's had nearly 19,000 views so far from those sites, which is not bad for 20 seconds of bad filming. It's also been picked as the "fakest UFO sighting clip" by this site, which helps my traffic too.
Gels Gone Wild
I made this in 50 seconds with no production value whatsoever. The Girls Gone Wild creator (Joe Francis) was in jail, and making the news, so I knew people would be searching for that term ... and would make spelling mistakes in their searches. Lucky I had the props and technical know-how to get all the right camera angles on this one. Over 5,000 views, with my website URL front and centre. [Disclaimer: All the gels in this video consented to being shown, and signed consent forms.]
My point is that anyone these days can make a video, stick it on the Internet and drive traffic to their site. Just seed it in the right places. Not rocket science. It's fun too.