What brought this to mind was a job posting I saw today for "Director of Customer Success." What the hell does that mean?
In this non-fad (read: ingrained) social media era, is there a competition to think up the most vague job title going? How does a Director of Social Media, Director of Community Management or -- heavens above! -- Director of Marketing and Communications relate or compare their level of employment with a Director of Customer Success?
When they go to job interviews, how do they get a gauge on salary expectations when there is nothing to relate to? Does a Director of Customer Success earn more than a Director of Community Engagement, for example?
The point I'm trying to make is with all these weird, made-up social media job titles starting to propagate, anyone can call themselves something ... but it doesn't mean anything! There's no yardstick to rate the position or job role against.
Agree? Disagree? I'm open to opinions.
Regards,
John Carson
Chief Vice-President of Rainbows and Puppies
I like your post John.
ReplyDeleteI found it on the wee button above that says next blog.
Arsenal, second in line to the Massengill fortune and Shimmering Duke of Blue skies.
icecreamarsenal.com
Titles have been a measure of someones willingness to show their ass publicly for some time now.
ReplyDeleteThey have become just as vital a measure of someones douchbaggery as they were once a measure of their sincerity.
The worst is the titles woo woo new age charlatans give themselves.
John Weeks S.A.I.C/ W.T.f ; EI.EI.o/