Don't You Talk About The #@!&# ROI Of My Mother That Way!

So, the new social media phrase du jour is, "The #@!&# ROI of your mother!" thanks to wine expert and marketer, Gary Vaynerchuck. Apparently, this was a retort to some guy in the audience repeatedly asking about the ROI of social media, or something. I don't know the full details.

My sense of humour is fantastic. Yes, it is. But I thought this reply was a bit over the top. I understand Gary's style is abrasive, he calls it as it is, and he's very successful. I admire all that. But to me, addressing a member of the audience in a way that's worded to imply a slur on his mother, seems a bit sound-bitey.

Anyway, I'd like to have a coffee, beer -- or wine -- with Gary one day and get to know the persona.