I've seen a lot of posters on the back of Toronto buses proclaiming, "I hate Sarah Marshall!"
I smelled a viral, so I visited the website: http://www.ihatesarahmarshall.com/ -- it looks like a blog, cool, someone really does hate Sarah Marshall, and bothered to tell the world.
I then went to IMDB and found this, so I suspect it's just a promotion for a new film: Forgetting Sarah Marshall.
Interesting enough to get me to learn more about it, so it's done its job.
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