Viral

Two things today... had the meeting downtown with a small PR company, a nice chat with a very smart lady, need to put my thinking cap on and suggest how I can help her. I am really amazed at a niche customer base she mentioned that is not being served, especially in a place like Toronto.

Then got an e-mail from a company I contacted that wants me to call them and discuss some viral marketing ideas; I'm intrigued.

[Still deciding on setting up a PR biz of my own. Would take me away from a full-time job search, but it could lead me into a career I never considered before. And then there's the start-up I'm helping. I can sense a crossroads coming.]