Did The Toronto Maple Leafs Use Selective Social Media?

OK, attention-grabbing headline aside, did the interactive department of the Toronto Maple Leafs select a well-known social media specialist for VIP treatment?

In a nutshell: Dave Fleet posted a blog entry about tweeting his upcoming visit to a Leafs' game. Jonathan Sinden [of the Leafs' interactive department and official Twitter account manager] picked up on that and invited Dave to a behind-the-scenes tour: "For the TB game Tues, let me know when u arrive, and if u have time, i can show u some behind the scenes stuff."

Good for Dave!

But, I wondered if Dave's status had any bearing on the special VIP treatment he was offered? Would Joe Smith from Oakville with two followers get offered the same privilege?

So, I asked Jonathan. He replied: "Hi John, We already have. Its not about following. It's about opportunity and timing. just works out sometimes. js"

I'm not sure if that means they have offered others some special treatment, maybe so. Anyway, curious if others have seen examples of selective social media out there?

[And just for the record -- in case you're wondering the purpose of this post -- I'm not a hockey fan, no sour grapes ... but if you're reading this TFC, give me a shout any time!]